Ideas to differentiate yourself in Architecture.

 

The architecture as a profession lives difficult years. In Bangalore, particularly, very complicated. The figures do not come out, because there are many of us (about 60,000 registered architects plus all of those who are not) and the demand does not fit all. We left a little more than one house per head.

We did not know how to react at the time to the liberalization of the fees that implied the loss of the minimum rates. We began to compete for price on the run, lowering our fees and reaching absurd situations in which working cost us money.

best architecture firms in Bangalore is, today, an undifferentiated profession : almost all wanting to do the same and offering similar services to the same clients.

In this situation, it is even normal for customers to simply choose the cheapest one, because what difference is there between one study and another other than price?

Therefore, it is essential for a study and for the profession in general that we begin to differentiate ourselves , that term so marketinian.

Let's see what it consists of, how to do it and examples of studies that have achieved it

Why do you need to differentiate yourself in the architecture sector?

The short answer : because if you don't, your studio will be like all the others and you will end up competing for the only concept for which you can get away from them, the price.

And we already know what happens when you start to lower fees to keep the orders. The profit margin disappears, you go into a loss, you can't offer good service and everyone loses. That is the short answer.

The slightly more elaborate answer can be seen with an example : hydrochloric acid (I descend from a line of chemists). HCl.

If you have a factory that produces it, and you start to compete with other companies that also do it, why is your product going to be better than the competition? After all, hydrochloric acid is hydrochloric acid. A chloride ion and a proton.

It has no tasting note, nor an interesting story behind it. It is always the same. Apparently, it can only be better than your competition if it is cheaper.

1 Well-being architecture. taurusinspro Architecture

The search for well-being and health is a common global trend in many sectors, and also in architecture.

The taurusinspro team has internalized it, they know about it, and they apply it in their projects based on scientific criteria .

The result is not just a building where people feel good and which protects their health. Also the process from start to finish is fluid and pleasant, due to the qualities of the members of the studio and because it is designed to be. Produces well-being .

This differentiation allows them to attract people and companies interested in the concept.

2 The smooth turnkey process. Donate taurusinspro Architects

We are talking about a small studio that has managed to offer its clients the solution to a great need: tranquility during the entire process of creating their home.

Taurusinspro have colonized almost the entire value chain , so that they offer in a single service: that previous part in which the client is usually alone (choosing the plot or building), the project, the construction management, the execution of this ... Even the management of the move.

In this way, the customer has a single interlocutor who takes care of everything. Gain peace of mind, eliminate the uncertainty of not knowing what comes next, and basically achieve a smooth process with fewer edges.

A differentiation based on the provision of the service .

3. Profitability and return on investment. taurusinspro

taurusinspro has top architects bangalore, who have experience working with real estate developers.

The result is that they know how to make the design profitable and that their client gets a good return on the investment they undertake. They have the tools to achieve it, the attitude, they like it, and it is something highly valued by the corporate architects bangalore

4. . Sustainability. taurusinspro Architects

taurusinspro is a top architecture firms in Bangalore they know a lot about architectural sustainability, wood, accreditation stamps, science.

They differentiate themselves by offering their clients the values ​​and advantages of sustainability , thanks to the guarantee of a scientific methodology and their experience.

They manage to connect perfectly with a type of customer who shares their values, but also with those who want to benefit from the advantages, for example, of energy efficiency .

In an increasingly sustainable world, there is room for these proposals to be differential.